feat: enhance Google Ads export with XLSX and high-fidelity HTML reports
This commit is contained in:
Gemini AI
@@ -448,106 +448,54 @@ OUTPUT FORMAT - Return ONLY valid JSON:
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\`\`\`json
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{
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"keywords": {
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"primary": [
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{
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"keyword": "exact keyword phrase",
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"type": "primary",
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"searchVolume": 12000,
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"competition": "medium",
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"difficultyScore": 65,
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"relevanceScore": 95,
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"cpc": "$2.50"
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}
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],
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"longTail": [
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{
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"keyword": "longer specific keyword phrase",
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"type": "long-tail",
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"searchVolume": 1200,
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"competition": "low",
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"difficultyScore": 35,
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"relevanceScore": 90,
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"cpc": "$1.25"
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}
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],
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"negative": [
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{
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"keyword": "irrelevant term to exclude",
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"type": "negative",
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"competition": "low"
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}
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]
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"primary": [{"keyword": "term", "type": "primary", "searchVolume": 12000, "competition": "medium", "cpc": "$2.50"}],
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"longTail": [{"keyword": "specific term", "type": "long-tail", "searchVolume": 1200, "competition": "low", "cpc": "$1.25"}],
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"negative": [{"keyword": "exclude term", "type": "negative", "competition": "low"}]
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},
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"adCopies": [
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{
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"id": "ad-1",
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"campaignType": "search",
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"headlines": [
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"Headline 1 (max 30 chars)",
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"Headline 2 (max 30 chars)",
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"Headline 3 (max 30 chars)"
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],
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"descriptions": [
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"Description line 1 - compelling copy under 90 chars",
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"Description line 2 - call to action under 90 chars"
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],
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"callToAction": "Get Started Today",
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"displayUrl": "example.com/offers",
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"mobileOptimized": true
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}
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],
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"campaigns": [
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{
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"id": "campaign-1",
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"name": "Campaign Name",
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"type": "search",
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"budget": {
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"daily": 50,
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"monthly": 1500,
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"currency": "USD"
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},
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"targeting": {
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"locations": ["United States", "Canada"],
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"demographics": ["25-54", "All genders"],
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"devices": ["Desktop", "Mobile", "Tablet"],
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"schedule": ["Mon-Fri 8am-8pm"]
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},
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"adGroups": [
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{
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"id": "adgroup-1",
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"name": "Product Category Group",
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"theme": "Main product focus",
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"keywords": ["keyword1", "keyword2"],
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"biddingStrategy": "Maximize conversions"
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}
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]
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}
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],
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"adCopies": [{
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"id": "ad-1",
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"campaignType": "search",
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"headlines": ["Headline 1 (30 chars)", "Headline 2", "Headline 3"],
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"descriptions": ["Description 1 (90 chars)", "Description 2"],
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"callToAction": "Get Started",
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"mobileOptimized": true,
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"positioning": "Value proposition used"
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}],
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"campaigns": [{
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"id": "campaign-1",
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"name": "Campaign Name",
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"type": "search",
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"budget": {"daily": 50, "monthly": 1500, "currency": "USD"},
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"biddingStrategy": "Maximize conversions",
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"targeting": {
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"locations": ["Specific regions/cities"],
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"demographics": {"age": ["18-24", "25-34"], "gender": ["Male", "Female"], "interests": ["Tech", "Business"]},
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"devices": {"mobile": "60%", "desktop": "30%", "tablet": "10%"},
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"schedule": ["Mon-Fri, 9am-5pm"]
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},
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"adGroups": [{"id": "adgroup-1", "name": "Group", "theme": "Theme", "keywords": [], "biddingStrategy": "Manual CPC"}]
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}],
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"implementation": {
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"setupSteps": [
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"Step 1: Create Google Ads account...",
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"Step 2: Set up conversion tracking..."
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],
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"qualityScoreTips": [
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"Tip 1: Match keywords to ad copy...",
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"Tip 2: Optimize landing pages..."
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],
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"trackingSetup": [
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"Install Google Tag Manager...",
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"Set up conversion goals..."
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],
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"optimizationTips": [
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"Monitor search terms weekly...",
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"A/B test ad variations..."
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]
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"setupSteps": ["Step 1", "Step 2"],
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"qualityScoreTips": ["Tip 1", "Tip 2"],
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"trackingSetup": ["Conversion tag info", "GTM setup"],
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"optimizationTips": ["Tip 1", "Tip 2"]
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},
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"predictions": {
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"estimatedClicks": "500-800 per month",
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"estimatedImpressions": "15,000-25,000 per month",
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"estimatedCtr": "3.2%-4.5%",
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"estimatedConversions": "25-50 per month"
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"estimatedClicks": "500-800",
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"estimatedImpressions": "15,000-25,000",
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"estimatedCtr": "3.5%",
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"estimatedConversions": "30-50",
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"conversionRate": "4.2%",
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"avgCpc": "$1.85"
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},
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"historicalBenchmarks": {
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"industryAverageCtr": "3.1%",
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"industryAverageCpc": "$2.10",
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"seasonalTrends": "Peak in Q4",
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"geographicInsights": "London/NY show highest ROI"
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}
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}
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}
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\`\`\`
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KEYWORD RESEARCH REQUIREMENTS:
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@@ -632,30 +580,44 @@ OUTPUT FORMAT - Return ONLY valid JSON with this EXACT structure:
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"competitorInsights": [
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{
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"competitor": "Competitor Name",
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"website": "URL",
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"estimatedSpend": "$10k-$50k/mo",
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"targetAudience": "Who they target",
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"strengths": ["Strength 1", "Strength 2"],
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"weaknesses": ["Weakness 1", "Weakness 2"],
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"adStrategy": "Their current advertising approach"
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"adStrategy": "Their approach",
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"topKeywords": ["keyword 1", "keyword 2"],
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"adCopyExamples": [
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{"headline": "Example Headline", "description": "Example Description"}
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]
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}
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],
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"strategies": [
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{
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"id": "strategy-1",
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"direction": "Strategic Direction Name",
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"rationale": "Why this strategy works for this product/market",
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"targetAudience": "Specific audience segment",
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"competitiveAdvantage": "How this beats competitors",
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"keyMessages": ["Message 1", "Message 2", "Message 3"],
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"adCopyGuide": {
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"headlines": ["Headline 1 (max 30 symbols)", "Headline 2", "Headline 3"],
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"descriptions": ["Description 1 (max 90 symbols)", "Description 2"],
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"keywords": ["keyword 1", "keyword 2", "keyword 3"],
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"setupGuide": "Friendly step-by-step for a beginner on where exactly to paste these in Google Ads Manager"
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"rationale": "Why this strategy works",
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"targetAudience": "Audience segment with demographics (age 25-45, interests etc)",
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"targetingDetails": {
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"geography": "Primary locations",
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"demographics": "Specific age/gender groups",
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"behavior": "User behaviors"
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},
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"recommendedChannels": ["Google Search", "Display", "YouTube"],
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"competitiveAdvantage": "How this beats competitors",
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"messagingPillars": ["Pillar 1", "Pillar 2"],
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"keyMessages": ["Message 1", "Message 2"],
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"adCopyGuide": {
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"headlines": ["Headline 1", "Headline 2"],
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"descriptions": ["Description 1", "Description 2"],
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"keywords": ["keyword 1", "keyword 2"],
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"setupGuide": "Step-by-step for Google Ads Manager"
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},
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"recommendedChannels": ["Search", "Display", "YouTube"],
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"estimatedBudgetAllocation": { "search": 40, "display": 30, "video": 20, "social": 10 },
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"expectedROI": "150-200%",
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"riskLevel": "low",
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"timeToResults": "2-3 months"
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"timeToResults": "2-3 months",
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"successMetrics": ["CTR > 3%", "CPA < $20"]
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}
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]
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}
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