feat: enhance Google Ads export with XLSX and high-fidelity HTML reports

types/index.ts

@@ -157,8 +157,16 @@ export interface GoogleAdsCampaign {
   };
   targeting: {
     locations?: string[];
-    demographics?: string[];
-    devices?: string[];
+    demographics?: {
+      age?: string[];
+      gender?: string[];
+      interests?: string[];
+    };
+    devices?: {
+      mobile?: string;
+      desktop?: string;
+      tablet?: string;
+    };
     schedule?: string[];
   };
   adGroups: GoogleAdGroup[];
@@ -197,6 +205,14 @@ export interface GoogleAdsResult {
     estimatedImpressions?: string;
     estimatedCtr?: string;
     estimatedConversions?: string;
+    conversionRate?: string;
+    avgCpc?: string;
+  };
+  historicalBenchmarks?: {
+    industryAverageCtr?: string;
+    industryAverageCpc?: string;
+    seasonalTrends?: string;
+    geographicInsights?: string;
   };
 
   rawContent: string;
@@ -207,7 +223,13 @@ export interface MagicWandStrategy {
   direction: string;
   rationale: string;
   targetAudience: string;
+  targetingDetails?: {
+    geography?: string;
+    demographics?: string;
+    behavior?: string;
+  };
   competitiveAdvantage: string;
+  messagingPillars?: string[];
   keyMessages: string[];
   adCopyGuide: {
     headlines: string[];
@@ -225,6 +247,7 @@ export interface MagicWandStrategy {
   expectedROI: string;
   riskLevel: "low" | "medium" | "high";
   timeToResults: string;
+  successMetrics?: string[];
 }
 
 export interface MagicWandResult {
@@ -245,9 +268,14 @@ export interface MagicWandResult {
   // Competitive Intelligence
   competitorInsights: {
     competitor: string;
+    website?: string;
+    estimatedSpend?: string;
+    targetAudience?: string;
     strengths: string[];
     weaknesses: string[];
     adStrategy: string;
+    topKeywords?: string[];
+    adCopyExamples?: { headline: string; description: string }[];
   }[];
 
   // Strategic Directions