Initial commit

skills/docx/scenes/copywriting.md

@@ -0,0 +1,139 @@
+# Scene: Copywriting / Script
+
+## Scope
+
+Broadcast scripts, product promotion copy, livestream scripts, presentation scripts, speeches, hosting scripts, short video scripts — any document where the goal is **spoken delivery**.
+
+→ Placeholder convention & universal prohibitions — see `references/common-rules.md`
+→ Font profile: **B (Visual)** — see `references/common-rules.md`
+
+---
+
+## 1. Core Principles
+
+⚠️ **A broadcast script is NOT a report, NOT a spec sheet, NOT an encyclopedia.**
+
+The goal is for the audience to **understand on first listen, remember key points, and take action.** Therefore:
+
+1. **Highlight selling points, don't pile specs:** Each paragraph covers only 1–2 core points with relatable scenario descriptions
+2. **Conversational tone:** Use "you" not "the user"; use natural speech, not corporate jargon
+3. **Rhythm:** Alternate long and short sentences, insert pause markers, avoid wall-of-text paragraphs
+4. **Length discipline:** ~250–300 words per minute of speech; a 5-minute script should not exceed 1500 words
+5. **Information consistency:** All data, model numbers, prices must be consistent throughout — no self-contradiction
+
+---
+
+## 2. Document Structure
+
+Completely different from reports:
+
+```
+Title (centered, short and punchy)
+────────────────────
+[Opening]     ← Grab attention, 1–2 sentences
+[Core Para 1] ← One selling point/opinion + scenario
+[Core Para 2] ← One selling point/opinion + scenario
+[Core Para 3] ← One selling point/opinion + scenario (max 3–5 paras)
+[Closing]     ← Summary + Call to Action (CTA)
+────────────────────
+[Notes]       ← Supplementary info, data sources (optional, small grey text)
+```
+
+### Decisions
+- **Cover:** ❌ Not needed
+- **TOC:** ❌ Not needed
+- **Header/footer:** Optional, minimal
+- **Sections:** Single section sufficient
+- **Line spacing:** `line: 400` (slightly larger than standard 1.5x for reading/marking ease)
+
+---
+
+## 3. Layout Standards
+
+### Font Specifications
+
+| Element | Font | Size | Style |
+|---------|------|------|-------|
+| Title | SimHei | 18pt (size:36) | Bold, centered |
+| Section heading / highlight | SimHei | 14pt (size:28) | Bold |
+| Body | Microsoft YaHei | 12pt (size:24) | Left-aligned |
+| Rhythm markers | Microsoft YaHei | 10.5pt (size:21) | Grey 999999, italic |
+| Notes | Microsoft YaHei | 10pt (size:20) | Grey 666666 |
+
+### Paragraph Spacing
+```js
+// Generous spacing between paragraphs for reading/breathing pauses
+spacing: { before: 200, after: 200, line: 400 }
+// Larger gap between core sections
+sectionGap: { before: 400, after: 200 }
+```
+
+### Key Point Highlighting
+Use **bold** or **accent-colored text** to mark key selling points:
+```js
+new TextRun({ text: "Key selling point", bold: true, color: c(P.accent) })
+```
+
+### Rhythm Markers (optional)
+Insert small grey markers where pauses, emphasis, or tone changes are needed:
+```js
+new Paragraph({ spacing: { before: 60, after: 60 },
+  children: [new TextRun({ text: "[Pause 2 sec]", size: 21, color: "999999", italics: true })] })
+// Or inline: new TextRun({ text: " [emphasis] ", size: 18, color: "999999", italics: true })
+```
+
+---
+
+## 4. Content Quality Rules
+
+### Information Density Guide
+
+| Script Type | Duration | Word Count | Core Paragraphs |
+|-------------|----------|-----------|----------------|
+| Short video | 30–60 sec | 150–300 | 1–2 |
+| Product promotion | 2–3 min | 500–800 | 3–4 |
+| Presentation / Speech | 5–10 min | 1200–2500 | 5–8 |
+| Hosting script | Per agenda | Per segment | Per segment |
+
+### Scene-Specific Prohibitions
+
+1. **No spec dumping:** Do not list all product specifications in tables. Select 2–3 most persuasive data points and express them through scenarios
+2. **No information contradiction:** Model numbers, prices, data appearing multiple times must be perfectly consistent
+3. **No report tone:** No "in conclusion", "research indicates", "as mentioned above" — this is spoken word
+4. **No lengthy citations:** Broadcast scripts do not need quotes, footnotes, or references
+5. **No dense layout:** Paragraphs must have visible spacing — no screen-filling text walls
+
+### Product Promotion Specific Rules
+- **Opening:** Lead with pain point / scenario ("Does your washing machine still smell after a cycle?"), not self-introduction
+- **Product intro:** Compare only 1–2 competitive dimensions at a time — not a full review
+- **Price anchor:** State original/market price first, then discount price — create contrast
+- **CTA:** Explicitly state the action ("Click the link below", "Type 1 in comments")
+
+---
+
+## 5. Palette
+
+Broadcast scripts use clean, simple colors — no complex visual design needed:
+
+```js
+const P = {
+  primary: "#1A1A1A",    // Title
+  body: "#333333",       // Body
+  secondary: "#666666",  // Notes
+  accent: "#E85D3A",     // Key highlight (warm, energetic)
+  surface: "#FFF8F5",    // Background (if needed)
+};
+```
+
+---
+
+## 6. Scene-Specific Quality Checks
+
+In addition to universal checks (see `references/common-rules.md`):
+
+- [ ] Total word count within target range (not exceeding)
+- [ ] Each core paragraph has only 1–2 selling points (no dumping)
+- [ ] Conversational tone present (not report/formal style)
+- [ ] Information consistent throughout (model, price, data — no contradictions)
+- [ ] Paragraph spacing sufficient (visually not crowded)
+- [ ] Clear attention-grabbing opening + closing CTA